Select & Drag/Drop Keywords Into Targeted AdGroups The results tend to be pretty tightly targeted around this keyword. Try to be specific enough that you know you can write targeted ads for the results, but broad enough that you are not needlessly limiting your results. You can also add negatives (instead of keywords), if you find something you don’t want to match for. You may, of course, add the keywords with whatever Match Type works for your account. Even then, we usually emphasize Modified Broad Match. Best practices in our shop dictate that we push toward Exact Match, with limited use of Broad Match to find new search queries we can add on Exact Match. I do this beforehand so I don’t accidentally add all of these keywords on Broad Match. I suggest you Post changes between runs of the tool, so you don’t end up with duplicate keywords to clean up. One gotcha it checks against your live account, not the local copy. The tool automatically dedupes against your account It will not suggest keywords that you already have in your account. If you do check the box, “additional items” appear below the more-targeted result set, so you can give it a try and see for yourself what works for you. Check this box if you want to cast a wider net but, I found that it generates a wide array of results that overlap with a more organized approach seeding more specific keywords. The tool does a nice job generating keywords tightly related to the seed keyword. Uncheck The Box For “Include Additional Items” More detailed usage instructions, tips and tricks follow. Google’s help on the Keyword Opportunities Tool covers the main Keyword Expansion part of the tool, as well as the other tabs available from Keyword Opportunities. The current version of the tool is quite slick and integrated with Editor. Google released the Keyword Opportunities (Beta) with Editor 6.5 nearly 5 years ago, as previously reported by Barry Schwartz. Select & drag/drop keywords into targeted AdGroups.Input your seed keyword, and click the “Get Keywords” Button.Uncheck the box for “Include Additional Items”.
Launch the Tool – keyboard: ALT-T-O (menu: Tools | Keyword Opportunities (Beta)).Launch AdWords Editor and open your Account.The tool generates suggestions similar to the Web-based tool, but is integrated into Editor quite nicely. I recently rediscovered this tool and have been tearing through my clients’ accounts, adding keywords. Google’s Keyword Opportunities (Beta) tool is a gem of a keyword idea tool integrated into AdWords Editor.
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